Opus Open House
Date: 25th April 2019 / Time: 6pm-9pm
WP Engine are bringing their Generation Z research, hot from MTEX 2019, to our second Opus Open House of 2019.
Because they grew up immersed in a digital world, Gen Z’s level of dependency on digital experience is more pronounced than other generations. They turn to the web expecting authenticity, entertaining videos and content plus a personalised experience.
If you’re not adapting your strategy, you could become obsolete.
WP Engine are bringing their Generation Z research, hot from MTEX 2019, to our second Opus Open House of 2019. Commissioned from The Center for Generational Kinetics, come and hear James Hall contextualise why 70% of Gen Z choose a specific brand when it comes to smartphones but only 38% buy a specific brand when it comes to clothing…
Then hear from Media Chain’s Head of Content for Student Problems to understand how Gen Z will change (or have changed) the future of the web, thanks to their evolving expectations from brand interactions.
Doors open for networking at 6pm.
Speakers on stage from 7pm with a panel Q&A to follow.
Drinks and nibbles until 9pm.
Grab a ticket