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Opus Open House

Date: 25th April 2019 / Time: 6pm-9pm


WP Engine are bringing their Generation Z research, hot from MTEX 2019, to our second Opus Open House of 2019.

Because they grew up immersed in a digital world, Gen Z’s level of dependency on digital experience is more pronounced than other generations. They turn to the web expecting authenticity, entertaining videos and content plus a personalised experience.

If you’re not adapting your strategy, you could become obsolete.

WP Engine are bringing their Generation Z research, hot from MTEX 2019, to our second Opus Open House of 2019. Commissioned from The Center for Generational Kinetics, come and hear James Hall contextualise why 70% of Gen Z choose a specific brand when it comes to smartphones but only 38% buy a specific brand when it comes to clothing…

Then hear from Media Chain’s Head of Content for Student Problems to understand how Gen Z will change (or have changed) the future of the web, thanks to their evolving expectations from brand interactions.

Doors open for networking at 6pm.

Speakers on stage from 7pm with a panel Q&A to follow.

Drinks and nibbles until 9pm.


Grab a ticket